Your AI Journey Begins Here...
Welcome To Not In The Headlines
Master AI. Transform your future. With 20 years of experience at the BBC, including training Digital Strategy, I help individuals and businesses excel in AI, digital transformation, social media strategy, and mobile journalism through expert-led courses and workshops that deliver real results.
The AI Revolution is Here. Are You Ready?
In the next five years, AI will completely reshape media. Audiences are already demanding hyper-personalised content delivered through voice platforms and conversational AI. The question isn't whether this transformation will happen, it's whether you'll lead it or get left behind.
AI offers game-changing opportunities to boost efficiency, relevance, and innovation. Yet most professionals and organisations remain dangerously unprepared to capitalise on this potential.
Success leaves clues. Discover how the world's leading media organisations and businesses are already using breakthrough technologies to create stories that captivate, inform, and entertain millions. Learn the strategic decisions that separate industry leaders from the competition.
Don't wait for the future to arrive. Master it now.
Testimonials...
Just some of the feedback from the latest AI in Media courses in 2025!
Beth McLeod, Lecturer Media and Publishing, Bath Spa University
Elizabeth provided a really clear overview of the latest innovations in generative AI that are starting to be deployed in newsrooms. My students found this really helpful, and were amazed by the capabilities of the latest tools in audio and image generation. She gave some really inspiring examples of how journalists are using AI tools by, for example, getting them to sift through vast amounts of data, leading to significant breakthroughs in investigations. Elizabeth emphasised the opportunities that these tools open up to journalists, which was a refreshing perspective for students who often hear a more negative angle about the impact of AI on job prospects. Her talk helped demystify AI and inspired us all to prepare ourselves for this revolution in news production.
Bill Blackwood, Actor Screw/ Vera/ Bank of Dave: The Loan Ranger
The AI in Media course—developed and run by Elizabeth Mearns — was a game-changer: insightful, cutting-edge, and brilliantly delivered. It transformed my understanding of AI’s role in content creation, research, and beyond. The practical takeaways are already proving invaluable. A must for media professionals ready to embrace the future!
Emma Burstall
Bestselling Author and Journalist
Elizabeth was incredibly approachable and helpful. She created a social media campaign for the launch of my book Beneath the Lemon Trees. Using mobile journalism she created a series of videos including brain storming, scripting, shooting and editing. She then administered the social media ads campaign. She explained her strategy at every stage and took me though the production process and placing of ads on social platforms empowering me to create campaign updates in my own time if I wanted to. I learned a lot about social media production, posting and strategy and recommend her approach to others that need to learn to market themselves on a smaller budget.
Keep yourself and your staff informed
We've already seen how technology transformed news from print to digital making it faster, more accessible, and more competitive. Now AI is triggering an even bigger disruption.
In the new reality, AI-first media models are enabling everyone - from influencers to small businesses - to create, distribute, and personalise content that rivals traditional broadcasters. Your audience advantage is disappearing fast.
Traditional media outlets that don't adapt will lose audience share to nimble competitors who master these tools first. The question isn't if this will happen, it's happening now.
Not In The Headlines courses ensure you stay ahead of the content revolution. Learn to harness breakthrough technologies that keep, impress, and grow your audience, regardless of your budget.
Don't let newcomers steal your audience. Master these new tools now to stay competitive.
Empowering Truth in the Age of AI
Not In The Headlines courses don't just teach AI, they amplify your human creativity and talent. My mission is simple: ensure you don't just survive the media revolution, you dominate it.
Whether you're in news, communications, or business, I'll show you how to harness AI's incredible power while maintaining what makes you irreplaceable. Learn to work with transformative technology, not against it.
The future belongs to those who combine human creativity and AI capability. Make sure you master both.
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