Get Confident With AI (1 hour)
Future-Proof Your Career: Learn basic AI literacy and get the confidence to talk about AI, embrace AI tools and use it to enhance your life.
The Basics: Find out what AI is, how it works, how to interact with AI effectively and the pitfalls to watch out for.
The Tools: Learn about the AI tools that can assist your everyday by researching, summarising documents and writiing emails, generatiing images, audio and video.
Thriving with AI - Get strategies and tips on how media professionals, business and individuals can adapt to an AI-driven future, ensuring you remain competitive and relevant in the evolving job market.
AI in the Media (2 hours)
Applications in Media: How is AI changing the media landscape and transforming the industry.
AI's Gateway to Efficiency: Learn the essential AI tools that are reshaping journalism and story telling and get insights into their capabilities and how they can enhance your production workflows.
AI and Ethics: What do you ned to know when using AI? Delve into the ethical considerations and potential biases in AI, encouraging a discussion on the pitfalls and responsible use of AI in media and business.
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AI in the Newsroom (2 hours)
How to Develop a Clear AI Strategy: Assess your readiness for AI and define AI’s role in your organisation. Identify areas where AI can add the most value, from news gathering to distribution.
How to Build a Future-Ready Business: Get insights into AI’s transformative potential. Learn how to talk to AI with perfect prompts for research and images. Explore emerging social tools and platforms, such as augmented reality, voice technology and personalisation engines. Learn how to foster innovation and experimentation within your organisation.
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How to Enhance Your Journalism or Business with AI: (1 hour)
Learn to fact check, research and eliminate bias with AI
Explore uses of AI in business and newsrooms around the world.
Find out how other industries are leveraging AI to drive innovation and what you can learn from them.
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The Ethical and Editorial Challenges of AI (1 hour)
How should journalists write about AI? Before you tackle this subject what should you know?
This course will teach the many different philosophies that drive AI and how to mitigate risks like algorithmic bias, misinformation and hallucination.
If you are using AI in your work, learn how to balance human judgment with AI-driven insights to maintain journalistic integrity and navigate the influence of Big Tech and its implications for journalism through real life challenges posed by AI to journalism.
Find out how to ensure transparency, accuracy, and fairness in AI-driven journalism.
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How to Collaborate and Innovate with AI: (1 Hour)
How to Collaborate and Innovate: (1 Hour)
Learn to use AI for social media posts, engagement, comment moderation and better understanding your audience
Discover how to automate elements of media production
Find out how to Utilise your archive content
Discover the power of collaboration—both within your business and with external partners like tech companies, startups, and universities.
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